When to Hire a Creative Designer + Why it’s Not Always Necessary
Hiring a designer to creatively put together your brand can be the best thing you’ve ever done for your business.
But not always necessary. We’ll get into that in a moment. Let me start by saying that as a jack-of-all-trades kind of designer, I’m always tempted to solve problems on my own. I need stylised photos for my site? No probs! I can take ’em. I’d like to write more blog posts (like 20 a week) for my blog, you betcha – I got ’em. The problem is, I don’t always got ’em and it gets absolutely exhausting trying to hold it all down on your own (I know you know what I’m talking about.)
But hiring a professional designer isn’t just to prevent burn out while setting your business up. It’s about making sure that your business reaches your target audience each and every time.
Designers are trained to communicate visually
A good designer takes the time to research your brand, get to know you and your business AS WELL as your potential clients in order to get the best brand set up for you. Which is why it can be super exciting finding a good designer. You invest time and they invest their skills and together you build a good relationship that literally forms part of the foundation of your brand. Design is all about eliciting good feelings from your customers and that can only happen when you know your clients well.
Our Top 3 Reasons why you should hire a designer
1. They know what they’re doing and already have knowledge of industry standards
Ever spent a few hours researching the best format for a print file or sent your business cards off to be printed only to get them back and they’re the wrong color? Those headaches are taken care of and are part of the package when you hire a designer to help out.
From the planning process to the final output, your designer will have your back, ensuring that you are happy at every step of the way.
2. A good creative designer understands that form and function go well together
Business has changed a lot over the last few years. The way we run our businesses and how we decide to connect with brands we feel good about has changed. So the way we have to approach branding, marketing and pr is also changing. Putting out a great brand (in all of it’s various forms) is also about ensuring that it functions well as this builds trust and helps people reach their goals faster.
For example, let’s say you have homemade dog treats to sell and it’s a fantastic and cost-effective alternative to the store-bought kind. If your branding and marketing don’t communicate the fact that your dog treats are organic, cost-effective and follow the industry standards, your client base will already have lost a bit of trust in your brand, making it harder for you to reach them a second time around. First impressions count!
Your brand should look good but also appropriate for your market. That’s the form part taken care of. Function is how well your brand reaches your audience through your site or marketing material. How does it function on the platforms where you’ve decided to be present?
A Graphic Designer can help you optimise and create a solid strategy in order to help your clients go from “0” to “I need this in my life”.
3. It can actually be more cost-effective to hire a designer
If you’re like me, I struggle to pay for things that I don’t feel is absolutely necessary. If you’re also like me, I cringe every time I have to pay double to correct a mistake that could have been avoided with proper planning (or the correct professional on board.) A few months ago I decided that it would be a good idea to invest in productivity. I spent a few hours researching the best options and decided to go with a variety of online products that would suit both my personal and business needs best. Since then, life has just, well, become more productive and I’m so so glad I made the decision to invest. It has saved me time, money and many headaches in the long run.
Hiring a creative can do this for you. Building up a relationship with your designer can be a life-saver at the worst of times. We can help you make those creative decisions that you’re just too subjective to make as the owner of your empire. We also take the time to build your brand or creative project starting at the foundations – giving you a proper shell to work within the future.
So, in summary, hire a designer when:
- You’d like to save time and money in the long run
- Need a well-trained eye to help you create the right brand or visuals for your business
- Need assistance in making the right decisions regarding the direction your brand is moving in
- Need a solid design strategy that you can lean on and implement in your business
Our Top 3 Reasons why you don’t always need to hire a designer
1. There are so many options available to you.
Canva is an online tool that allows you to design with little to no knowledge. It helps immensely with day to day designs like blog post images, social media announcements, and updates. You can hire a designer to create these for you but in all likeliness, it will slow down your workflow and be costly. I’d say a great option is to hire a designer to create templates for you if you’re unsure about your own skills and then populate those templates as you need them.
Another great platform for paid design resources is Creative Market. For many of these products you will need specialised design tools, so always be sure to check the product descriptions.
2. Working with the WRONG designer can be a disaster
Finding a good match for you and your business is absolutely vital. Don’t be tempted to settle with a designer because he or she is cost-effective or can do the job quickly. Even if their work is great. If you don’t feel a connection, chance are your designer won’t feel a connection to your brand. You want to hire a professional who can infuse passion into your brand and, of course, someone who you absolutely enjoy working with.
3. When you can DIY it
If you’re confident that you’ve got your brand and visual identity down, then you just don’t need to hire a designer. You can always do a consultation or have a designer audit your website once finished for a fee and take it from there if you’re not entirely sure about the final product.
So, in summary, don’t hire a designer when:
- It’s small daily tasks like blog post images that you can create yourself with free online tools
- You’re confident you can do it yourself and you have enough knowledge
- There’s no connection and your designer is not as excited about the project as you are
And that’s it!
Rayne de Jongh
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