Music is a HUGE part of my life. 

And I’ve spent many hours creating THE perfect mix for each brand that I start working on.  It seems only right to kick the blog off with the very playlist that saw me through late hours, many cups of coffee and a lot of research.

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Branding Grace Content

One of the most important steps in branding a business is getting down to the core message (or promise) of your business. That can be hard to do.  Honing in on a single promise often scares my clients, I mean, aren’t we supposed to be offering the world to our customers? My answer is always yes…and no. Your core promise is what your entire brand will be based on and it should be the ideal that your target market resonates with but more importantly, something you resonate with too. No making promises you can’t keep.

So that’s the no covered, why was there a “yes” as well? Well, your brand is supposed to offer the very best in service, quality, and reliability. When you have your core value in place and your brand starts evolving around it, you can then find ways to incorporate any other special options you’d like to offer your clients.

It’s a lot like Storytelling. Every story has a Basic Theme or moral that’s carried throughout.

All the characters and scenarios are based around the core theme, strengthening the concept.

 

The Grace Content Core Promise

We based the entire concept on the idea of “blooming where you are planted.” In other words, at Grace Content, we want to help our clients make magic happen, even when it might seem impossible for their business to thrive, for whatever reason. I mean, we all give ourselves the “I’m not good enough speech” at some point in our lives. We’ve been through the same speech (more than once) and we want to help our clients successfully navigate their way out of the desert and into the promised land.

I guess you could say that our core promise is to make cocktails when life hands us lemonade. To conceptualise our way right out of the impossible and into the line of what’s possible. There’s something magical about going just one step further than you think you can. Busting the opinions of your naysayers is also, particularly, fun. We want our female empire builders to stand strong and proud while looking challenges dead on in the eye. We will face some of those problems with you, we’ll brand you to a more confident version of yourself by taking your voice that you already possess and amplifying it.

 

The Playlist

As the blog grows, we’ll look a little deeper into the process of branding. For now, here’s my inspiration for those all-nighters we pulled to get GC up and running.

 

Rayne de Jongh

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